机读格式显示(MARC)

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• 040 __ |a FDU |c FDU

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• 100 1_ |a McCarthy, E. Jerome.

• 245 10 |a Applications in Basic Marketing : |b clippings from the popular business press / |c E. Jerome McCarthy and William D. Perreault.

• 250 __ |a 1990 ed

• 260 __ |a Boston, MA : |b Irwin, |c c1990.

• 300 __ |a vii, 200 p. : |b ill. ; |c 26 cm.

• 650 _0 |a Marketing |x Case studies.

• 700 1_ |a Perreault, William D.

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• 907 __ |a SCNU |f F713.5/M478