机读格式显示(MARC)

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• 001 0000410414

• 003 SCNU

• 005 20111216163807.0

• 008 100322s2011 enka b 001 0 eng d

• 010 __ |a 2010925261

• 020 __ |a 9781849201551 (hbk.)

• 020 __ |a 9781849201568 (pbk.)

• 040 __ |a NLE |c NLE |d YDXCP |d C6I |d CDX |d EUM |d DLC

• 050 00 |a HF5415.1263 |b .B74 2011

• 082 04 |a 658.804 |2 22

• 093 __ |a F405 |2 5

• 099 __ |a CAL 022011297900

• 100 1_ |a Brennan, Ross, |d 1957-

• 245 10 |a Business-to-business marketing / |c Ross Brennan, Louise Canning and Raymond McDowell.

• 250 __ |a 2nd ed.

• 260 __ |a London ; |a Los Angeles : |b SAGE, |c 2011.

• 300 __ |a xxi, 386 p. : |b ill. ; |c 25 cm.

• 490 0_ |a Advanced marketing series

• 500 __ |a Previous ed.: 2007.

• 504 __ |a Includes bibliographical references and index.

• 520 8_ |a This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

• 650 _0 |a Industrial marketing.

• 650 _0 |a Industrial marketing |v Case studies.

• 700 1_ |a Canning, Louise.

• 700 1_ |a McDowell, Raymond.

• 950 __ |a SCNU |f F405/B838-2

• 999 __ |t C |A zxq |a 20111121 15:11:18 |M zxq |m 20111216 16:38:07 |G zxq |g 20111220 11:25:14

• 000 1000024222

• 991 __ |a 022011000457

• 907 __ |a SCNU |f F405/B838-2