机读格式显示(MARC)

• 000 01825cam a2200349 i 4500

• 001 0000834524

• 003 SCNU

• 005 20241029112600.0

• 008 231020s2024 enka 000 0 eng

• 010 __ |a 2023948918

• 020 __ |a 9781398612808 |q (paperback)

• 020 __ |a 9781398612822 |q (hardback)

• 020 __ |z 9781398612815 |q (ebook)

• 040 __ |a DLC |b eng |e rda |c DLC

• 050 00 |a HF5415.1265 |b C88 2024

• 082 04 |a 658.8/72 |2 23

• 093 __ |a F713.365 |2 5

• 099 __ |a CAL 022024043788

• 100 1_ |a Cutler, Kelly, |e author.

• 245 10 |a Search marketing : |b a strategic approach to SEO and SEM / |c Kelly Cutler.

• 264 _1 |a London ; |a New York, NY : |b Kogan Page, |c [2024]

• 300 __ |a xii, 295 pages : |b illustrations ; |c 25 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 520 __ |a "Search Marketing offers insights into high-level strategy and the in-depth application of search. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled and strategic approach to SEO and SEM. The book dives into strategies for driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced techniques for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee and manage SEO, SEM and web analytics on a strategic level"-- |c Provided by publisher.

• 650 _0 |a Search engines.

• 650 _0 |a Web sites |x Marketing.

• 650 _0 |a Web site development.

• 920 __ |a 242430 |z 1

• 950 __ |a SCNU |f F713.365/C989

• 998 __ |a ZTJCKTS