机读格式显示(MARC)

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• 001 0000389341

• 003 SCNU

• 008 911113s1990 ilua b 001 0 eng

• 010 __ |a 89035299

• 020 __ |a 0256068658

• 020 __ |a 0256083983 (International ed.)

• 035 __ |a 0040-06260

• 040 __ |a DLC |c DLC |d OHH

• 090 __ |a HF5415.13 |b .M369 1990M

• 093 __ |a F713.50 |2 4

• 100 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 245 10 |a Basic marketing : |b a managerial approach / |c E. Jerome McCarthy, William D. Perreault.

• 250 __ |a 10th ed.

• 260 __ |a Homewood, IL : |b Irwin, |c c1990.

• 300 __ |a xviii, 734 p. : |b col. ill. ; |c 27 cm.

• 440 _0 |a Irvin series in marketing.

• 504 __ |a Includes bibliographical references (p. 678-701)

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Perreault, William D.

• 950 __ |a SCNU |f F713.50/M123-10

• 999 __ |t E |A zxq |a 20040509 16:23:22 |G zxq |g 20040414 09:11:30 |M zxq |m 20040509 16:23:30

• 000 1000002354

• 991 __ |a 022004000914

• 907 __ |a SCNU |f F713.50/M123-10