机读格式显示(MARC)

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• 040 __ |a RUC |c RUC

• 093 __ |a F713.50 |2 4

• 095 __ |a 4910.122 |2 6

• 099 __ |a CAL 022006134595

• 100 1_ |a Kurtz, David L.

• 245 10 |a Principles of Marketing = |b 市场营销学 / |c David L. Kurtz, Louis E. Boone.

• 246 31 |a 市场营销学

• 250 __ |a 第12版

• 260 __ |a 北京 : |b Peking University Press, |c 2006.

• 300 __ |a lii, 656, [48] p. : |b ill. ; |c 25 cm.

• 440 _0 |a 营销学精选教材. |p 英文影印版

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c South-Western, c2006.

• 650 _0 |a Marketing.

• 700 1_ |a Boone, Louis E.

• 920 __ |a 211020 |z 1

• 920 __ |a 261030 |z 2

• 920 __ |a 212020 |z 1

• 950 __ |a SCNU |f F713.50/K96-12

• 998 __ |a RUC

• 999 __ |t C |A zxq |a 20061211 11:03:38 |M zxq |m 20061212 08:10:54 |G zxq |g 20061212 08:12:38

• 000 1000019019

• 991 __ |a 022006001534

• 907 __ |a SCNU |f F713.50/K96-12