机读格式显示(MARC)

• 000 01355cam a2200361 a 4500

• 001 0000562132

• 003 SCNU

• 005 20151110094100.0

• 008 120807s2012 si a b 001 0 eng d

• 020 __ |a 9781118171769 (hbk.)

• 020 __ |z 9781118171776 (ePDF)

• 020 __ |z 9781118171783 (Mobi)

• 020 __ |z 9781118171790 (ePub)

• 040 __ |a NLE |c NLE |d CPV

• 082 04 |a 658.827 |2 23

• 093 __ |a F760.5 |2 5

• 099 __ |a CAL 022012124144

• 100 1_ |a Chevalier, Michel, |d 1943-

• 245 10 |a Luxury brand management : |b a world of privilege / |c Michel Chevalier, Gérald Mazzalovo.

• 250 __ |a 2nd ed.

• 260 __ |a Singapore : |b Wiley, |c 2012.

• 300 __ |a xx, 316 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Brand name products |x Management.

• 650 _0 |a Luxury goods industry.

• 650 _0 |a Luxuries |x Marketing.

• 650 _0 |a Branding marketing.

• 700 1_ |a Mazzalovo, Gérald.

• 856 4_ |b \201304071\ZJT201212019\022012124144\F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201304071\ZJT201212019\022012124144&type=1 |2 封面

• 856 4_ |b \201304071\ZJT201212019\022012124144\M001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201304071\ZJT201212019\022012124144&type=3 |2 目次

• 920 __ |a 242430 |z 2

• 921 __ |a CASHL |b CEPIEC |c 9781118171769

• 950 __ |a SCNU |f F760.5/C527-2