机读格式显示(MARC)

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• 040 __ |a TSU |c TSU |d SCT

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• 082 04 |a 659.1 |2 21

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• 099 __ |a CAL 022004032304

• 100 1_ |a Lane, W. Ronald, |d 1940-

• 245 10 |a Advertising : |b a framework = 广告学简明教程 / |c W. Ronald Lane, J. Thomas Russell著.

• 246 31 |a 广告学简明教程

• 260 __ |a 北京 : |b 清华大学出版社, |c 2004.

• 300 __ |a xxii, 378 p. : |b ill., map ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, c2001. |z 0130852201.

• 650 _0 |a Advertising.

• 700 1_ |a Russell, Thomas, |d 1941-

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