机读格式显示(MARC)

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• 003 SCNU

• 008 940622s1995 nyu b 001 0 eng

• 010 __ |a 94026557

• 020 __ |a 047101320X (acid-free paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .N3917 1995

• 082 00 |a 658.5/75 |2 20

• 093 __ |a F272 |2 4

• 099 __ |a CAL 022000283031

• 245 00 |a New product success stories : |b lessons from leading innovators / |c [edited by] Robert J. Thomas.

• 260 __ |a New York : |b John Wiley, |c c1995.

• 300 __ |a x, 342 p. ; |c 25 cm.

• 440 _0 |a New directions in business

• 504 __ |a Includes bibliographical references (p. 319-333) and index.

• 650 _0 |a New products |x Management.

• 650 _0 |a New products |x Marketing |x Forecasting.

• 650 _0 |a Success.

• 700 1_ |a Thomas, Robert J., |d 1944-

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