机读格式显示(MARC)

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• 100 1_ |a Perry, Alycia.

• 245 10 |a Before the brand : |b creating the unique DNA of an enduring brand identity / |c Alycia Perry with David Wisnom, III.

• 260 __ |a New York : |b McGraw-Hill, |c c2003.

• 300 __ |a xii, 228 p. : |b ill. ; |c 21 cm.

• 504 __ |a Includes bibliographical references (p. 217-218) and index.

• 650 _0 |a Brand name products.

• 650 _0 |a Brand name products |x Marketing |x Management.

• 650 _0 |a Trademarks |x Design.

• 650 _0 |a Advertising |x Brand name products.

• 700 1_ |a Wisnom, David.

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