机读格式显示(MARC)

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• 040 __ |a TSU |c TSU

• 041 0_ |a eng |b chi

• 093 __ |a F713.3 |2 4

• 099 __ |a CAL 022007010067

• 100 1_ |a Shimp, Terence A.

• 245 10 |a Advertising, promotion and other aspects of integrated marketing communications = |b 整合营销传播 : 广告、促销与拓展 / |c Terence A. Shimp 著.

• 246 31 |a 整合营销传播 : |b 广告、促销与拓展

• 250 __ |a 第7版.

• 260 __ |a 北京 : |b Peking University Press, |c 2006.

• 300 __ |a xx, 629 p. : |b ill. (some col.) ; |c 25 cm.

• 500 __ |a Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Mason, Ohio : Thomson South-Western, c2007 |z 0324321430.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Sales promotion.

• 650 _0 |a Advertising.

• 650 _0 |a Direct marketing.

• 700 12 |a Shimp, Terence A. |t Advertising, promotion & supplemental aspects of integrated marketing communications.

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• 950 __ |a SCNU |f F713.3/S556-7

• 998 __ |a TSU

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