机读格式显示(MARC)

• 000 01111nam a2200349 a 4500

• 001 0000443223

• 003 SCNU

• 005 20120531155000.0

• 008 120503r20112006cc a b 000 0 eng d

• 020 __ |a 9787514109214

• 040 __ |a BUA |c BUA

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022012072635

• 100 1_ |a Moore, Karl, |d 1955-

• 245 10 |a Marketing : |b the basics = 市场营销学基础 : 原理篇 / |c 卡尔·摩尔, 奈科斯·巴瑞克著 ; 师英杰, 吴鹏昊译注.

• 246 31 |a 市场营销学基础 : |b 原理篇

• 260 __ |a 北京 : |b 经济科学出版社, |c 2011.

• 300 __ |a 2, 241 p. ; |c 24 cm.

• 490 0_ |a "打开经济学之门"原版注释基础读本

• 500 __ |a "注释版"

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c London : Routledge, c2006.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing research.

• 650 _0 |a Consumer behavior |x Research.

• 650 _0 |a Export marketing |x Management.

• 700 1_ |a Pareek, Niketh.

• 700 1_ |a Shi, Yingjie |9 (师英杰)

• 700 1_ |a Wu, Penghao |9 (吴鹏昊)

• 920 __ |a 242430 |z 2

• 950 __ |a SCNU |f F713.50/M822

• 998 __ |a BUA