机读格式显示(MARC)

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• 082 04 |a 302.23 |2 22

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• 099 __ |a CAL 022005015872

• 100 1_ |a Vivian, John.

• 245 14 |a The media of mass communication / |c John Vivian = 大众传媒 / 约翰·维维安著.

• 246 31 |a 大众传媒

• 250 __ |a 第7版.

• 260 __ |a 北京 : |b Peking University Press, |c 2005.

• 300 __ |a xxvii, 516 p. : |b ill. ; |c 25 cm.

• 490 0_ |a 培文书系. |p 社会科学系列

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Boston : Pearson Allyn & Bacon, c2004. |z 0205418481.

• 650 _0 |a Mass media.

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