机读格式显示(MARC)
- 000 02407cam a22004815i 4500
- 008 150904t20152015onca b 001 0 eng
- 020 __ |a 9781442650435 (hbk.)
- 020 __ |a 1442650435 (hbk.)
- 040 __ |a NLC |b eng |c NLC |e rda |d BTCTA |d BDX |d YDXCP |d CDX |d OCLCF |d RCJ |d LTSCA |d OCLCO |d DLC
- 100 1_ |a Soman, Dilip, |e author.
- 245 14 |a The last mile : |b creating social and economic value from behavioral insights / |c Dilip Soman ; with illustrations by Yue Zhuo.
- 264 _1 |a Toronto ; |a Buffalo ; |a London : |b University of Toronto Press, |c [2015]
- 300 __ |a xiii, 282 pages : |b illustrations ; |c 24 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |t The last mile -- |t Choice architecture and nudging -- |t Choice -- |t Money -- |t Time -- |t A theory of decision points -- |t Experiments and trials -- |t Understanding preferences and judgments -- |t Choice repair -- |t Choice architecture : a process approach -- |t Decision crutches -- |t Disclosures -- |t Retailing -- |t The last mile of the last mile -- |g Appendix 1: |t A glossary of behavioral phenomena and nudging concepts -- |g Appendix 2: |t Tools for the choice architect.
- 650 _0 |a Economics |x Psychological aspects.
- 650 _0 |a Economics |x Sociological aspects.
- 650 _0 |a Human behavior |x Economic aspects.
- 650 _0 |a Human behavior |x Social aspects.
- 650 _0 |a Choice (Psychology) |x Economic aspects.
- 650 _0 |a Decision making |x Psychological aspects.
- 650 _6 |a 釫conomie politique |x Aspect psychologique.
- 650 _6 |a 釫conomie politique |x Aspect sociologique.
- 650 _6 |a Comportement humain |x Aspect 鈋conomique.
- 650 _6 |a Comportement humain |x Aspect social.
- 650 _6 |a Choix (Psychologie) |x Aspect 鈋conomique.
- 650 _6 |a Prise de d鈋cision |x Aspect psychologique.
- 650 _7 |a Choice (Psychology) |x Economic aspects. |2 fast
- 650 _7 |a Consumer behavior. |2 fast
- 650 _7 |a Decision making |x Psychological aspects. |2 fast
- 650 _7 |a Economics |x Psychological aspects. |2 fast
- 650 _7 |a Economics |x Sociological aspects. |2 fast
- 650 _7 |a Human behavior |x Economic aspects. |2 fast
- 650 _7 |a Human behavior |x Social aspects. |2 fast
- 950 __ |a SCNU |f F713.55/S693