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• 100 1_ |a Cagan, Jonathan, |d 1961-

• 245 10 |a Creating breakthrough products : |b innovation from product planning to program approval / |c Jonathan Cagan, Craig M. Vogel = 创造突破性产品 : 从产品策略到项目定案的创新 / 乔纳森·恰安, 克雷格·M.沃格尔著。

• 246 31 |a 创造突破性产品 : |b 从产品策略到项目定案的创新

• 260 __ |a 北京 : |b 机械工业出版社, |c 2006.

• 300 __ |a xxviii, 302 p. : |b ill. ; |c 24 cm.

• 440 _0 |a 当代设计管理丛书

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, NJ : Prentice Hall PTR,c2002. |z 0139696946.

• 650 _0 |a New products.

• 650 _0 |a Production planning.

• 650 _0 |a Product management.

• 650 _0 |a Marketing research.

• 700 1_ |a Vogel, Craig M.

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