机读格式显示(MARC)

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• 100 1_ |a Hair, Joseph F.

• 245 10 |a Marketing research : |b a practical approach for the new Millennium / |c Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

• 260 __ |a Boston : |b Irwin/McGraw-Hill, |c c2000.

• 300 __ |a xxii, 682 p. : |b col. ill. ; |c 26 cm.

• 440 _0 |a Irwin/McGraw-Hill series in marketing

• 500 __ |a Includes index.

• 650 _0 |a Marketing research.

• 700 1_ |a Bush, Robert P.

• 700 1_ |a Ortinau, David J.

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