机读格式显示(MARC)

• 000 00957nam a2200301 a 4500

• 001 0000444432

• 003 SCNU

• 005 20120614113500.0

• 008 120504s2012 cc a b 001 0 eng d

• 020 __ |a 9787301202852

• 040 __ |a PUL |c PUL |d PUL

• 093 __ |a F713.56 |2 5

• 099 __ |a CAL 022012068830

• 100 1_ |a Capon, Noel.

• 245 10 |a Marketing for China's managers current and future / |c Noel Capon, Willem Burgers, Yuhuang Zheng著 = 市场营销学 / 诺埃尔·凯普, 柏唯良, 郑毓煌.

• 246 31 |a 市场营销学

• 250 __ |a 第2 版.

• 260 __ |a 北京 : |b Peking University Press, |c 2012.

• 300 __ |a xxvii, 314 p. : |b ill. ; |c 25 cm.

• 490 0_ |a 营销学精选教材

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |z China |x Management.

• 700 1_ |a Burgers, Willem |9 (柏唯良)

• 700 1_ |a Zheng, YuHuang |9 (郑毓煌)

• 920 __ |a 242430 |z 2

• 950 __ |a SCNU |f F713.56/C246-2

• 998 __ |a PUL