机读格式显示(MARC)

• 000 00935cam a2200265 a 4500

• 001 0000445818

• 003 SCNU

• 005 20121030151900.0

• 008 120903s2012 cc a b 000 0 eng d

• 020 __ |a 9787308099509

• 020 __ |a 7308099504

• 040 __ |a PUL |c PUL

• 093 __ |a F713.8 |2 5

• 099 __ |a CAL 022012098909

• 100 1_ |a Zeng, Liren |9 (曾立人)

• 245 10 |a Globalization and cultural transfer : |b cultural change in China as seen in comparative Sino-US adverting research = 全球化与文化移植 : 中美广告对比研究视角下的中国文化变迁 / |c 曾立人著.

• 246 31 |a 全球化与文化移植 : |b 中美广告对比研究视角下的中国文化变迁

• 260 __ |a 杭州 : |b Zhejiang University Press, |c 2012.

• 300 __ |a 3, 190 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Advertising |x Research |z China.

• 650 _0 |a Advertising |x Research |z United States.

• 920 __ |a 242430 |z 2

• 950 __ |a SCNU |f F713.8/Z54

• 998 __ |a PUL