机读格式显示(MARC)

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• 001 0000408200

• 003 SCNU

• 008 081114s2007 nyua b 001 0 eng d

• 010 __ |a 2006018778

• 020 __ |a 9780071466141

• 020 __ |a 0071466142 (alk. paper)

• 040 __ |a WHUT |c WHUT

• 050 00 |a HD69 |b .B7N33 2007

• 082 00 |a 658.8/27 |2 22

• 093 __ |a F760.5 |2 4

• 099 __ |a CAL 022008157045

• 100 1_ |a Nadeau, Raymond.

• 245 10 |a Living brands : |b collaboration + innovation = customer fascination / |c Raymond A. Nadeau.

• 260 __ |a New York : |b McGraw-Hill , |c c2007.

• 300 __ |a xxx, 302 p. : |b ill. ; |c 23 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Brand name products.

• 650 _0 |a Advertising |x Brand name products.

• 950 __ |a SCNU |f F760.5/N134

• 999 __ |t C |A zxq |a 20090318 09:31:28 |M zxq |m 20090318 09:35:04 |G zxq |g 20090318 09:35:07

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• 991 __ |a 022009000225

• 907 __ |a SCNU |f F760.5/N134