机读格式显示(MARC)

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• 001 0000407089

• 003 SCNU

• 005 20080504093208.0

• 008 050816s2006 nyua b 001 0 eng

• 010 __ |a 2005023675

• 020 __ |a 0071456805 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HM1226 |b .H366 2006

• 082 00 |a 659 |2 22

• 093 __ |a F273.2 |2 4

• 099 __ |a CAL 022007076306

• 245 00 |a High visibility : |b transforming your personal and professional brand / |c by Irving Rein ... [et al.].

• 250 __ |a 3rd ed.

• 260 __ |a New York : |b McGraw-Hill, |c c2006.

• 300 __ |a xii, 366 p. : |b ill. ; |c 24 cm.

• 500 __ |a Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.

• 650 _0 |a Publicity.

• 650 _0 |a Fame.

• 650 _0 |a Celebrities.

• 700 1_ |a Rein, Irving J.

• 700 1_ |a Rein, Irving J. |t High visibility.

• 920 __ |a 235010 |z 2

• 950 __ |a SCNU |f F273.2/R347-3

• 998 __ |a XMU

• 999 __ |M zxq |m 20080504 09:32:08 |G zxq |g 20080504 09:32:55

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• 907 __ |a SCNU |f F273.2/R347-3