机读格式显示(MARC)

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• 008 981216s1993 nyua b 001 0 eng

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• 050 00 |a PN1990.83 |b .C37 1993

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• 099 __ |a CAL 022000341174

• 100 1_ |a Carroll, Raymond L.

• 245 10 |a Electronic media programming : |b strategies and decision making / |c Raymond L. Carroll, Donald M. Davis.

• 260 __ |a New York : |b McGraw-Hill, |c c1993.

• 300 __ |a xii, 532 p. : |b ill. ; |c 25 cm.

• 440 _0 |a McGraw-Hill series in mass communication

• 504 __ |a Includes bibliographical references (p. 506-511) and index.

• 650 _0 |a Broadcasting |z United States |x Planning.

• 650 _0 |a Radio programs |z United States |x Planning.

• 650 _0 |a Television programs |z United States |x Planning.

• 700 1_ |a Davis, Donald M.

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