机读格式显示(MARC)

• 000 01126nam 2200349 450

• 001 0000324761

• 005 20091214101736.0

• 010 __ |a 978-7-308-06540-5 |d CNY39.00

• 099 __ |a CAL 012009061394

• 100 __ |a 20090504d2009 em y0chiy50 ea

• 101 0_ |a chi

• 102 __ |a CN |b 330000

• 105 __ |a ak a 000yy

• 106 __ |a r

• 200 1_ |a 整合营销传播 |A zheng he ying xiao chuan bo |d = Integrated marketing communications |f 蒋旭峰, 邓天颖等著 |z eng

• 210 __ |a 杭州 |c 浙江大学出版社 |d 2009

• 215 __ |a 355页 |c 图 |d 23cm

• 225 2_ |a 媒介实务进阶教程 |A mei jie shi wu jin jie jiao cheng

• 320 __ |a 有书目 (第342-351页)

• 410 _0 |1 2001 |a 媒介实务进阶教程

• 510 1_ |a Integrated marketing communications |z eng

• 606 0_ |a 市场营销学 |A fu chang ying xiao xue

• 690 __ |a F713.3 |v 4

• 701 _0 |a 蒋旭峰, |A jiang xu feng |f 1966- |4 著

• 701 _0 |a 邓天颖 |A deng tian ying |4 著

• 801 _0 |a CN |b XJT |c 20090504

• 801 _2 |a CN |b SCNU |c 20091214

• 905 __ |a SCNU |f F713.3/4442

• 999 __ |M yinj |m 20091214 10:17:36 |G yinj |g 20091214 10:17:56

• 000 0000399699

• 991 __ |a 012009025896

• 907 __ |a SCNU |f F713.3/4442