机读格式显示(MARC)
- 000 01542nam0 2200517 450
- 010 __ |a 7-302-12597-X |d CNY23.00
- 099 __ |a CAL 012006037884
- 100 __ |a 20060407d2006 em y0chiy50 ea
- 200 1_ |a 品牌测量与提升 |A pin pai ce liang yu ti sheng |e 从模型到执行 |d = Brand equity in China |e from measurement model to implementation strategies |f 王海忠著 |z eng
- 210 __ |a 北京 |c 清华大学出版社 |d 2006
- 215 __ |a 138页 |c 图, 肖像 |d 24cm
- 320 __ |a 有书目 (第111-119页)
- 510 1_ |a Brand equity in China |e from measurement model to implementation strategies |z eng
- 517 1_ |a 从模型到执行 |A cong mo xing dao zhi xing
- 606 0_ |a 经营决策 |A jing ying jue ce |x 企业管理
- 701 _0 |a 王海忠, |A wang hai zhong |f 1966- |4 著
- 801 _0 |a CN |b BUPT |c 20060407
- 801 _2 |a CN |b PUL |c 20060606
- 801 _2 |a CN |b SCNU |c 20060705
- 905 __ |a SCNU |f F272.3/1035
- 999 __ |M zhshl |m 20060705 17:55:58 |G gly |g 20060816 16:37:11
- 907 __ |a SCNU |f F272.3/1035