机读格式显示(MARC)

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• 040 __ |a TSU |c TSU

• 041 0_ |a eng |b chi

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022004015343

• 100 1_ |a Lilien, Gary L., |d 1946-

• 245 10 |a Marketing engineering : |b computer-assisted marketing analysis and planning = 营销工程 / |c Gary L. Lilien, Arvind Rangaswamy.

• 246 31 |a 营销工程

• 250 __ |a 2nd ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2003.

• 300 __ |a xxvi, 518 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Prentice-Hall, Inc., c2003. |b 2nd ed.

• 650 _0 |a Marketing |x Data processing.

• 650 _0 |a Marketing |x Decision making |x Mathematical models.

• 650 _0 |a Marketing |x Decision making |x Data processing.

• 700 1_ |a Rangaswamy, Arvind.

• 920 __ |a 211030 |z 2

• 920 __ |a 211162 |z 1

• 920 __ |a 241061 |z 1

• 950 __ |a SCNU |f F713.50/L728-2

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• 999 __ |t C |A hwei2 |a 20040325 08:32:28 |M zxq |m 20040331 16:19:44 |G zxq |g 20040331 16:19:55

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