机读格式显示(MARC)

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• 003 SCNU

• 008 960501s1997 maua b 001 0 eng

• 010 __ |a 96019807

• 020 __ |a 0070189544 (paper)

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415 |b .S745 1997

• 082 00 |a 658.8 |2 20

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000402522

• 100 1_ |a Etzel, Michael J.

• 245 10 |a Marketing / |c Michael J. Etzel, Bruce J. Walker, William J. Stanton.

• 250 __ |a 11th ed.

• 260 __ |a Boston : |b Irwin/McGraw-Hill, |c c1997.

• 300 __ |a 1 v. (various pagings) : |b col. ill. ; |c 26 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 500 __ |a Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Walker, Bruce J.

• 700 1_ |a Stanton, William J.

• 950 __ |a SCNU |f F713.5/E85-11

• 999 __ |t C |A zxq |a 20030924 09:17:03 |M zxq |m 20031020 14:41:03 |G zxq |g 20031020 14:41:17

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• 907 __ |a SCNU |f F713.5/E85-11 |s 1 |b 6001151 |t 6035748