机读格式显示(MARC)

• 000 01073nam 2200349 a 4500

• 001 0000393910

• 003 SCNU

• 005 20050705103337.0

• 008 990913s1995 ilua b 001 0 eng

• 020 __ |a 025611319X

• 040 __ |a ZSU |c ZSU

• 082 __ |a 658.8

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022001050959

• 100 1_ |a Bearden, William O.

• 245 10 |a Marketing : |b principles and perspectives / |c William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.

• 260 __ |a Chicago, Ill. : |b Irwin, |c 1995.

• 300 __ |a xlviii, 631 p. : |b ill. (some col.) ; |c 29 cm.

• 440 _4 |a The Irwin series in marketing.

• 504 __ |a Includes bibliographical references ([584]-601) and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Ingram, Thomas N.

• 700 1_ |a Laforge, Raymond W.

• 920 __ |a 244010 |z 1

• 920 __ |a 211020 |z 1

• 920 __ |a 234050 |z 2

• 950 __ |a SCNU |f F713.50/B348

• 998 __ |a ZSU

• 999 __ |t C |A zxq |a 20050705 10:33:16 |M zxq |m 20050705 10:33:37 |G zxq |g 20050705 10:39:02

• 000 1000007225

• 991 __ |a 022005002746

• 907 __ |a SCNU |f F713.50/B348