机读格式显示(MARC)

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• 099 __ |a CAL 022005125859

• 100 1_ |a Kotler, Philip.

• 245 10 |a Principles of marketing / |c Philip Kotler, Gary Armstrong = 市场营销原理 / 菲利浦·利特勒, 加里·阿姆斯特朗著.

• 246 31 |a 市场营销原理

• 250 __ |a 10th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2005.

• 300 __ |a xxxi, 563, 57 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Prentice Hall, 2004. |b 10th ed. |z 0131018612.

• 650 _0 |a Marketing.

• 700 1_ |a Armstrong, Gary.

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