机读格式显示(MARC)

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• 050 0_ |a HF5415.13 |b .M3523 1986

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• 099 __ |a CAL 022000252849

• 245 00 |a Marketing management : |b a comprehensive reader / |c [edited by] Jaqdish N. Sheth, Dennis E. Garrett.

• 260 __ |a Cincinnati : |b South-Western Pub. Co., |c c1986.

• 300 __ |a x, 1026 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Sheth, Jagdish N.

• 700 1_ |a Garrett, Dennis E.

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