机读格式显示(MARC)

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• 003 CAL

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• 020 __ |a 9787300147758 (pbk.)

• 040 __ |a TL |c TL

• 041 0_ |a eng |f chi

• 093 __ |a F760.5 |2 4

• 099 __ |a CAL 022012057132

• 100 1_ |a Laforet, Sylvie.

• 245 10 |a Managing brands : |b a contemporary perspective / |c Sylvie Laforet = 现代品牌管理 / 西尔维·拉福雷著.

• 246 31 |a 现代品牌管理

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2011.

• 300 __ |a iv, 384 p. : |b ill. ; |c 28 cm.

• 490 0_ |a Business administration classics= |a 工商管理经典教材.

• 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材"

• 504 __ |a Includes bibliographical references.

• 534 __ |p Reprint. Originally published: |c London : McGraw-Hill Higher Education, c2010. |z 0077117484.

• 650 _0 |a Brand name products |x Management.

• 650 _0 |a Brand name products |x Valuation

• 920 __ |a 242430 |z 2

• 950 __ |a SCNU |f F760.5/F167

• 998 __ |a BUPT