机读格式显示(MARC)

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• 010 __ |a 2023935275

• 016 7_ |a 020949942 |2 Uk

• 020 __ |a 1398609692

• 020 __ |z 9781398609693 |q hardback

• 020 __ |z 9781398609662 |q paperback

• 020 __ |z 1398609668

• 020 __ |z 9781398609679 |q ePub ebook

• 040 __ |a YDX |b eng |e rda |c YDX |d BDX |d UKMGB |d OCLCQ |d OCLCF |d YDX |d AS$ |d DLC

• 042 __ |a lccopycat

• 050 00 |a HF6146.I58 |b D43 2023

• 082 04 |a 659.144 |2 23

• 093 __ |a F713.852 |2 5

• 099 __ |a CAL 022023106340

• 100 1_ |a Dhar, Shailin, |e author.

• 245 12 |a A marketer's guide to digital advertising : |b transparency, metrics and money / |c Shailin Dhar and Scott Thomson.

• 264 _1 |a London ; |a New York : |b Kogan Page, |c 2023.

• 300 __ |a vii, 205 pages : |b illustrations ; |c 24 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Internet advertising.

• 650 _0 |a Internet marketing.

• 700 1_ |a Thomson, Scott, |e author.

• 776 08 |i ebook version : |z 9781398609679

• 920 __ |a 242430 |z 1

• 921 __ |a CASHL |b CEPIEC |c CEPC 022023072843

• 950 __ |a SCNU |f F713.852/D533

• 998 __ |a CALIS