机读格式显示(MARC)
- 000 01158nam 2200313 a 4500
- 008 060327r20062004cc a b 001 0 eng d
- 050 _4 |a HF5415.1263 |b .A53 2004
- 100 1_ |a Anderson, James C., |d 1953-
- 245 10 |a Business market management : |b understanding, creating, and delivering value =组织市场管理 : 理解.创造和传递价值/ |c James C. Anderson, James A. Narus著.
- 246 31 |a 组织市场管理 : |b 理解.创造和传递价值
- 260 __ |a 北京 : |b Peking University Press, |c 2006.
- 300 __ |a xx, 460 p. : |b ill. ; |c 25 cm.
- 440 __ |a 营销学精选教材. |p 英文影印版
- 504 __ |a Includes bibliographical references and index.
- 534 __ |p Reprint.Originally published: |c Upper Saddle River, N.J. :Pearson Prentice Hall,c2004. |z 0130451878
- 650 _0 |a Industrial marketing.
- 700 1_ |a Narus, James A.
- 950 __ |a SCNU |f F713.56/A547-2
- 999 __ |t C |A zxq |a 20060323 11:23:07 |M zxq |m 20060327 09:40:14 |G zxq |g 20060327 09:52:06
- 907 __ |a SCNU |f F713.56/A547-2