机读格式显示(MARC)

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• 040 __ |a TSU |c TSU

• 041 0_ |a eng |b chi

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• 099 __ |a CAL 022007132111

• 100 1_ |a Kerin, Roger A.

• 245 10 |a Marketing : |b the core = 营销学 : 核心概念 / |c Roger A. Kerin, Steven W. Hartley, William Rudelius著.

• 246 31 |a 营销学 : |b 核心概念

• 250 __ |a 2nd ed.

• 260 __ |a 北京 : |b 清华大学出版社 : |b McGraw-Hill, |c 2007.

• 300 __ |a 32, 459 p. : |b ill. ; |c 27 cm.

• 440 _0 |a 美国麦格劳-希尔教育出版公司工商管理最新教材(英文版)

• 500 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c McGraw-Hill/Irwin, 2007. |z 0071106863. |b 2nd ed.

• 650 _0 |a Marketing.

• 700 1_ |a Hartley, Steven William.

• 700 1_ |a Rudelius, William.

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• 950 __ |a SCNU |f F713.50/K39-2

• 998 __ |a TSU

• 999 __ |M zxq |m 20080102 10:44:02 |G zxq |g 20080102 10:44:05

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• 907 __ |a SCNU |f F713.50/K39-2