机读格式显示(MARC)

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• 003 SCNU

• 005 20230331145600.0

• 008 211001s2022 enka b 001 0 eng

• 010 __ |a 2021048282

• 020 __ |a 9780367333508 |q hardback

• 020 __ |a 9780367333478 |q paperback

• 020 __ |z 9781000555288 |q epub

• 020 __ |z 9780429319334 |q ebook

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 042 __ |a pcc

• 050 00 |a H62

• 082 00 |a 300.72 |2 23/eng/20211004

• 093 __ |a C3 |2 5

• 099 __ |a CAL 022023002971

• 100 1_ |a Bouvier, Gwen, |e author.

• 245 10 |a Qualitative research using social media / |c Gwen Bouvier and Joel Rasmussen.

• 264 _1 |a New York, NY : |b Routledge, |c 2022.

• 300 __ |a viii, 203 pages : |b illustrations (black and white) ; |c 25 cm.

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references (pages 176-199) and index.

• 520 __ |a "Do you want to study influencers? Opinions and comments on a collection of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science based degrees"-- |c Provided by publisher.

• 650 _0 |a Qualitative research.

• 650 _0 |a Online social networks |x Research.

• 650 _0 |a Social sciences |x Research |x Methodology.

• 700 1_ |a Rasmussen, Joel |c (Sociologist), |e author.

• 920 __ |a 242430 |z 1

• 950 __ |a SCNU |f C3/B782