机读格式显示(MARC)

• 000 00882nam 2200289 a 4500

• 001 0000393913

• 003 SCNU

• 008 800515s1980 ohua b 001 0 eng

• 010 __ |a 79090740

• 020 __ |a 0675081599

• 040 __ |a DLC |c DLC |d OSU

• 050 00 |a HF5415.3 |b .R86 1980

• 093 __ |a F713.55 |2 4

• 100 1_ |a Runyon, Kenneth E.

• 245 10 |a Consumer behavior and the practice of marketing / |c Kenneth E. Runyon.

• 250 __ |a 2nd ed.

• 260 __ |a Columbus : |b C. E. Merrill Pub. Co., |c c1980.

• 300 __ |a xv, 486 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing research.

• 650 _0 |a Motivation research (Marketing)

• 650 _0 |a Consumers.

• 950 __ |a SCNU |f F713.55/R943-2

• 999 __ |M luol |m 20060406 10:34:11 |G luol |g 20060406 10:35:16

• 000 1000007228

• 991 __ |a 022005002749

• 907 __ |a SCNU |f F713.55/R943-2