机读格式显示(MARC)
- 000 01158nam 2200385 a 4500
- 008 901031s1991 nyua b 001 0 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.13 |b .G84 1990
- 099 __ |a CAL 022000258507
- 100 1_ |a Guiltinan, Joseph P.
- 245 10 |a Marketing management : |b strategies and programs / |c Joseph P. Guiltinan, Gordon W. Paul.
- 260 __ |a New York : |b McGraw-Hill, |c c1991.
- 300 __ |a xvii, 449 p. : |b col. ill. ; |c 25 cm.
- 440 _0 |a McGraw-Hill series in marketing
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing |x Management.
- 700 1_ |a Paul, Gordon W.
- 920 __ |a 211010 |b F713.1 |c G946.4 |z 1
- 950 __ |a SCNU |f F713.52/G954-4
- 999 __ |t C |A zxq |a 20050705 10:49:05 |M zxq |m 20050705 10:50:32 |G zxq |g 20050705 11:08:47
- 907 __ |a SNU |f F713.52/G954-4