机读格式显示(MARC)

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• 010 __ |a 2001054436

• 020 __ |a 0072409479 (alk. paper)

• 020 __ |a 0071121102 (international : alk. paper)

• 040 __ |a DLC |c DLC |d DLC |d NUL

• 050 00 |a HF5415.13 |b .M369 2002

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• 099 __ |a CAL 022002206252

• 100 1_ |a Perreault, William D.

• 245 10 |a Basic marketing : |b a global-managerial approach/ |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 14th ed.

• 260 __ |a Boston : |b McGraw-Hill, |c c2002.

• 300 __ |a xxxii, 815, [28] p. : |b col. ill., maps ; |c 28 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibiliographical references (p. 754-810) and indexes.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

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