机读格式显示(MARC)

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• 040 __ |a TSU |c TSU

• 041 0_ |a eng |b chi

• 050 _4 |a HF5415.123 |b .C58 2007

• 082 04 |a 659.1 |2 22

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022008004584

• 100 1_ |a Clow, Kenneth E.

• 245 10 |a Integrated advertising, promotion, and marketing communications / |c Kenneth E. Clow, Donald Baack = |b 广告、促销与整合营销传播 / 肯尼思· E. 克洛, 唐纳德·巴克 著.

• 246 31 |a 广告、促销与整合营销传播

• 250 __ |a 3rd ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2007.

• 300 __ |a xxiii, 515 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. |b 3rd ed. |z 0131866222.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Advertising.

• 700 1_ |a Baack, Donald.

• 920 __ |a 211030 |z 2

• 950 __ |a SCNU |f F713.50/C648-3

• 998 __ |a TSU

• 999 __ |M zxq |m 20080324 16:46:22 |G zxq |g 20080324 16:46:53

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• 991 __ |a 022008000243

• 907 __ |a SCNU |f F713.50/C648-3