机读格式显示(MARC)

• 000 01186cam a2200337 a 4500

• 001 0000669846

• 003 SCNU

• 005 20190515104200.0

• 008 180515r20182016cc a b 000 0 eng d

• 020 __ |a 9787300253480

• 040 __ |a YZU |b eng |c YZU |d YZU |d JLU |e rda

• 041 0_ |a eng |b chi |f chi

• 093 __ |a F713.56 |2 5

• 099 __ |a CAL 022018039428

• 100 1_ |a Kotler, Philip, |e author.

• 245 12 |a A framework for marketing management / |c Philip Kotler, Kevin Lane Keller = 营销管理精要 / 菲利普·科特勒, 凯文·莱恩·凯勒著.

• 246 31 |a 营销管理精要

• 250 __ |a Sixth edition.

• 264 _1 |a 北京 : |b 中国人民大学出版社, |c 2018.

• 300 __ |a 5, iii, 299 pages : |b illustrations ; |c 28 cm.

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 490 0_ |a 工商管理经典教材·市场营销系列

• 500 __ |a 教育部高校工商管理类教学指导委员会双语教学推荐教材.

• 504 __ |a Includes bibliographical references.

• 534 __ |p Reprint. Originally published: |c Pearson Education, c2016. |b 6th ed. |z 9781292093147.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Keller, Kevin Lane, |e author.

• 920 __ |a 242430 |z 1

• 950 __ |a SCNU |f F713.56/K87-6