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• 000 01235nam a2200349 a 4500

• 001 0000409661

• 003 SCNU

• 005 20100928161052.0

• 008 051114s2007 mauab b 001 0 eng

• 010 __ |a 2005057672

• 020 __ |a 0073136662 (alk. paper)

• 020 __ |a 9780073136660

• 040 __ |a DLC |c DLC |d YDX |d BAKER |d DLC

• 050 00 |a HF5821 |b .A74 2007

• 082 00 |a 659.1 |2 22

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022007039136

• 100 1_ |a Arens, William F.

• 245 10 |a Essentials of contemporary advertising / |c William F. Arens, David H. Schaefer.

• 260 __ |a Boston : |b McGraw-Hill Irwin, |c c2007.

• 300 __ |a xxviii, 558 p. : |b ill. (chiefly col.), map ; |c 28 cm.

• 504 __ |a Includes bibliographical references (p. 506-521) and indexes.

• 650 _0 |a Advertising.

• 700 1_ |a Schaefer, David H.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0626/2005057672-d.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/enhancements/fy0626/2005057672-t.html

• 950 __ |a SCNU |f F713.8/A681.1

• 998 __ |a JNU

• 999 __ |t C |A zxq |a 20100913 15:54:35 |M zxq |m 20100928 16:10:52 |G zxq |g 20100928 16:10:59

• 000 1000023406

• 991 __ |a 022010000418

• 907 __ |a SCNU |f F713.8/A681.1