机读格式显示(MARC)

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• 100 1_ |a Wimmer, Roger D.

• 245 10 |a Mass media research : |b an introduction = 大众传播研究导论 / |c Roger D. Wimmer, Joseph R. Dominick.

• 246 31 |a 大众传播研究导论

• 250 __ |a 6th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2003.

• 300 __ |a xv, 499 p. : |b ill. ; |c 24 cm.

• 440 _0 |a 新闻与传播系列教材. |p 英文原版系列

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Belmont, CA : Wadsworth Pub., 2000, |b 6th ed. |z 0534560075.

• 650 _0 |a Mass media |x Research.

• 700 1_ |a Dominick, Joseph R.

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