机读格式显示(MARC)

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• 100 1_ |a Keegan, Warren J.

• 245 10 |a Global marketing / |c Warren J. Keegan, Mark C. Green = 全球营销学 / 沃伦·J·基坎, 马克·C·格林著 ; 傅慧芬改编.

• 246 31 |a 全球营销学

• 250 __ |a 4th ed.

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2005.

• 300 __ |a [xi], 438 p. : |b ill., maps ; |c 28 cm.

• 490 1_ |a Business administration classics. |p administration classics = |a 工商管理经典教材. |p 市场营销系列

• 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材"

• 504 __ |a Includes bibliographical references.

• 534 __ |p Originally published: |c Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. |b 4th ed. |z 0131469193

• 650 _0 |a Export marketing.

• 700 1_ |a Green, Mark C.

• 700 1_ |a Fu, Huifen |9 (傅慧芬)

• 830 _0 |a Business administration classics. |p administration classics

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