机读格式显示(MARC)

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• 050 _4 |a HF5415.2 |b .C49 2001

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• 099 __ |a CAL 022003179327

• 100 1_ |a Churchill, Gilbert A.

• 245 10 |a Basic marketing research / |c Gilbert A. Churchill, Jr. = |b 营销调研基础 / 小吉尔伯特·A. 丘吉尔著.

• 246 30 |a Marketing research

• 246 31 |a 营销调研基础

• 250 __ |a 4th ed.

• 260 __ |a 北京 : |b China Machine Press, |c c2004.

• 300 __ |a xxiii, 717 p. : |b ill. (some col.) ; |c 28 cm.

• 440 _0 |a 21世纪经典原版经济管理教材文库

• 440 _4 |a The Dryden Press series in marketing

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint.Originally published: |c Fort Worth : Dryden Press,2001. |z 0030211042. |b 4th ed.

• 650 _0 |a Marketing research.

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• 907 __ |a SCNU |f F713.50/C563-4