机读格式显示(MARC)
- 000 01210nam a2200397 a 4500
- 008 021018s2003 mauab b 001 0 eng d
- 020 __ |a 0071151613 (international : alk. paper)
- 020 __ |a 0072466650 (student : alk. paper)
- 099 __ |a CAL 022002212148
- 100 1_ |a Cravens, David W.
- 245 10 |a Strategic marketing / |c David W. Cravens and Nigel F. Piercy.
- 260 __ |a Boston : |b McGraw-Hill/Irwin, |c 2003.
- 300 __ |a xviii, 843 p. : |b ill., maps ; |c 26 cm.
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Decision making.
- 650 _0 |a Marketing |x Management.
- 650 _0 |a Marketing |x Management |x Case studies.
- 700 1_ |a Piercy, Nigel F.
- 950 __ |a SCNU |f F713.5/C898-7
- 999 __ |t C |A zxq |a 20071129 15:14:52 |M zxq |m 20071129 15:16:34 |G zxq |g 20080103 08:59:12
- 907 __ |a SCNU |f F713.5/C898-7