机读格式显示(MARC)

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• 001 0000403771

• 003 SCNU

• 005 20051208115657.0

• 008 051121s2005 cc a b 000 0 eng d

• 020 __ |a 730006678X

• 040 __ |a PUL |c PUL

• 041 0_ |a eng |b chi

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022005131997

• 245 00 |a Marketing management = |b 营销管理 / |c 案例选编, John Quelch 教授.

• 246 31 |a 营销管理

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2005.

• 300 __ |a 6, 365 p. : |b col. ill. ; |c 30 cm.

• 440 _0 |a MBA 核心课案例教学推荐教材

• 440 _0 |a Harvard business school cases

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Management |x Study and teaching (higher) |z United States.

• 650 _0 |a Marketing |x Management |v Case studies |z United States.

• 700 1_ |a Quelch, John A.

• 920 __ |a 211010 |z 2

• 920 __ |a 212010 |z 1

• 950 __ |a SCNU |f F713.50/Q3

• 998 __ |a PUL

• 999 __ |t C |A zxq |a 20051205 10:43:22 |M zxq |m 20051208 11:56:57 |G zxq |g 20051208 11:59:35

• 000 1000017256

• 991 __ |a 022005012694

• 907 __ |a SCNU |f F713.50/Q3