机读格式显示(MARC)

• 000 02215nam 2200805 a 4500

• 001 0000390486

• 003 SCNU

• 005 20040928112500.0

• 008 030313r20032002cc a b 001 0 eng d

• 020 __ |a 730105971X

• 020 __ |a 7900656104 (CD-ROM)

• 040 __ |a PUL |c PUL |d NUL

• 041 0_ |a eng |b chi |f chi

• 093 __ |a F713.50 |2 4

• 099 __ |a CAL 022003038580

• 100 1_ |a Lamb, Charles W.

• 245 10 |a Marketing = |b 市场营销学 / |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel著.

• 246 31 |a 市场营销学

• 250 __ |a 6th.ed.

• 260 __ |a 北京 : |b 北京大学出版社 ; |b Thomson Learning, |c 2003.

• 300 __ |a xiv, 751 p. : |b ill. ; |c 26 cm. + |e 1 CD-ROM (4 3/4 in.)

• 440 _0 |a 当代全美MBA经典教材书系 ; |v 22

• 440 _0 |a 汤姆森学习出版集团精选教材系列

• 500 __ |a "北大光华管理学院IMBA、MBA推荐用书"--Cover.

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Cincinnati, Ohio: South-Western, 2002. |z 0324068611.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing.

• 700 1_ |a Hair, Joseph F.

• 700 1_ |a McDaniel, Carl D.

• 920 __ |a 211010 |z 1

• 920 __ |a 242120 |z 1

• 920 __ |a 211090 |z 2

• 920 __ |a 261020 |z 1

• 920 __ |a 211060 |z 1

• 920 __ |a 242170 |z 2

• 920 __ |a 231280 |z 2

• 920 __ |a 244290 |z 1

• 920 __ |a 242250 |z 2

• 920 __ |a 235010 |z 2

• 920 __ |a 242020 |z 1

• 920 __ |a 237010 |z 2

• 920 __ |a 211020 |z 1

• 920 __ |a 215010 |z 2

• 920 __ |a 212010 |z 1

• 920 __ |a 211130 |z 1

• 920 __ |a 214051 |z 1

• 920 __ |a 251430 |z 2

• 920 __ |a 244020 |z 1

• 920 __ |a 231030 |z 1

• 920 __ |a 214010 |z 1

• 920 __ |a 211162 |z 1

• 920 __ |a 223140 |z 1

• 920 __ |a 222030 |z 2

• 920 __ |a F44010 |z 2

• 920 __ |a 235030 |z 1

• 920 __ |a 232010 |z 2

• 920 __ |a 234030 |z 1

• 920 __ |a 241010 |z 1

• 920 __ |a 244070 |z 1

• 920 __ |a 261030 |z 2

• 920 __ |a 244180 |z 2

• 920 __ |a 245010 |z 2

• 920 __ |a 223130 |z 1

• 950 __ |a SCNU |f F713.50/L218-6

• 998 __ |a PUL

• 999 __ |t C |A hwei2 |a 20040915 15:28:51 |M zxq |m 20040928 11:25:00 |G zxq |g 20040928 11:25:21

• 000 1000003539

• 991 __ |a 022004002106

• 907 __ |a SCNU |f F713.50/L218-6