机读格式显示(MARC)

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• 003 SCNU

• 008 961025s1992 njua b 001 0 eng

• 010 __ |a 91028348

• 020 __ |a 0137197179

• 040 __ |c CAU

• 050 __ |a HF5415 |b .K425 1991

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• 099 __ |a CAL 022000421372 |a CAL 022000594113

• 100 1_ |a Keegan, Warren J.

• 245 10 |a Marketing / |c Warren Keegan, Sandra Moriarty, Tom Duncan.

• 260 __ |a Englewood Cliffs : |b Prentice Hall, |c c1992.

• 300 __ |a xxiv, 904 p. : |b ill. ; |c 28 cm.

• 504 __ |a Includes bibliographical reference and indexes.

• 650 _0 |a Marketing.

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• 950 __ |a SCNU |f F713.5/K26

• 998 __ |a CAU

• 999 __ |t C |A zxq |a 20050705 17:56:48 |M zxq |m 20050705 17:57:14 |G zxq |g 20050705 17:57:40

• 000 1000007462

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• 907 __ |a SCNU |f F713.5/K26