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• 008 920623s1993 njua b 001 0 eng

• 010 __ |a 92025490

• 020 __ |a 0135175666 (student ed.)

• 020 __ |a 0135175747 (anotated instructor's ed.)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5823 |b .K45 1993

• 082 00 |a 659.1 |2 20

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022000257264

• 100 1_ |a Russell, Thomas, |d 1941-

• 245 10 |a Kleppner's advertising procedure / |c J. Thomas Russell, W. Ronald Lane.

• 250 __ |a 12th ed.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1993.

• 300 __ |a xix, 755 p. : |b ill. (some col.) ; |c 29 cm.

• 440 _4 |a The Prentice Hall series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising.

• 700 1_ |a Lane, W. Ronald, |d 1940-

• 700 1_ |a Kleppner, Otto, |d 1899- |t Advertising procedure.

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• 950 __ |a SCNU |f F713.8/R964-12

• 998 __ |a PUL

• 999 __ |t C |A hwei2 |a 20050704 17:04:00 |M hwei2 |m 20050705 15:24:16

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• 907 __ |a SCNU |f F713.8/R964-12