机读格式显示(MARC)
- 000 01023nam 2200313 a 4500
- 008 930721s1994 maua b 001 0 eng
- 040 __ |a DLC |c DLC |d OUN
- 050 00 |a PN1990.9.A88 |b O7 1994
- 100 1_ |a Orlik, Peter B.
- 245 10 |a Broadcast/cable copywriting / |c Peter B. Orlik.
- 260 __ |a Boston : |b Allyn and Bacon, |c c1994.
- 300 __ |a xx, 540 p. : |b ill. ; |c 25 cm.
- 500 __ |a "Previous editions were published under the title Broadcast copywriting ... "--T.p. verso.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Broadcasting |x Authorship.
- 650 _0 |a Broadcast advertising.
- 700 1_ |a Orlik, Peter B. |t Broadcast copywriting.
- 950 __ |a SCNU |f G222/O71-5
- 999 __ |t C |A zxq |a 20040322 14:43:06 |M zxq |m 20040325 08:22:43 |G zxq |g 20040325 08:22:53
- 907 __ |a SCNU |f G222/O71-5