机读格式显示(MARC)

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• 003 SCNU

• 005 20050901163530.0

• 008 020927s2004 nyua b 001 0 eng

• 010 __ |a 2002035590

• 020 __ |a 0072539097 (alk. paper)

• 020 __ |a 007286057X (alk. paper)

• 020 __ |a 0071214305 (International ed.)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 043 __ |a n-us---

• 050 00 |a HF5415.1 |b .B4155 2004

• 082 00 |a 658.8 |2 21

• 093 __ |a F713.5 |2 4

• 100 1_ |a Bearden, William O., |d 1945-

• 245 10 |a Marketing : |b principles & perspectives / |c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

• 250 __ |a 4th ed.

• 260 __ |a New York : |b McGraw-Hill/Irwin, |c c2004.

• 300 __ |a xl, 596 p. : |b col. ill. ; |c 28 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |z United States.

• 700 1_ |a Ingram, Thomas N.

• 700 1_ |a LaForge, Raymond W.

• 950 __ |a SCNU |f F713.5/B368-4

• 999 __ |t C |A zxq |a 20050627 11:22:18 |M zxq |m 20050901 16:35:30 |G zxq |g 20050901 16:35:51

• 000 1000006237

• 991 __ |a 022005001761

• 907 __ |a SCNU |f F713.5/B368-4