机读格式显示(MARC)

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• 008 001107s2001 nyua b 001 0 eng

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• 040 __ |a DLC |c DLC |d FDU

• 050 00 |a HF5415 |b .R5553 2001

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• 099 __ |a CAL 022001394015

• 100 1_ |a Robinette, Scott.

• 245 10 |a Emotion marketing : |b the Hallmark way of winning customers for life / |c Scott Robinette and Claire Brand ; with Vicki Lenz.

• 260 __ |a New York : |b McGraw-Hill, |c c2001.

• 300 __ |a 247 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 233-237) and index.

• 650 _0 |a Marketing.

• 650 _0 |a Customer relations.

• 650 _0 |a Consumer satisfaction.

• 700 1_ |a Brand, Claire.

• 700 1_ |a Lenz, Vicki.

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• 920 __ |a 237010 |z 1

• 950 __ |a SCNU |f F713.5/R656

• 998 __ |a FDU

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• 907 __ |a SCNU |f F713.5/R656