机读格式显示(MARC)

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• 008 990524s1998 ctua 001 0 eng d

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• 020 __ |a 0697391809 (1989-1999 : 20th ed.)

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• 099 __ |a CAL 122000781270

• 245 00 |a Marketing 98/99 / |c Editor John E. Richardson

• 246 10 |a Readings in marketing

• 250 __ |a 20th ed.

• 260 __ |a Guilford, Conn. : |b Dushkin Pub. Group., |c 1998-

• 300 __ |a 229 p. : |b ill. ; |c 28 cm.

• 440 _0 |a Annual editions

• 650 _0 |a Marketing.

• 650 _0 |a Marketing |x Social aspects.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Richardson, John E.

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